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Cream (Linen Field)
hsl(32, 100%, 97%)
Primary page background
Linen
hsl(40, 26%, 89%)
Soft section fills
Ink
hsl(26, 30%, 22%)
Body copy, warm near-black
Terracotta
hsl(24, 96%, 40%)
Primary CTA buttons, accents
Deep Terracotta
hsl(17, 47%, 45%)
Links, hover states
Peach
hsl(26, 90%, 84%)
Soft highlights
Gold Deep
hsl(41, 73%, 35%)
Gold foil gradient start
Gold Mid
hsl(40, 54%, 51%)
Gold outlines, nav CTA border
Gold Light
hsl(45, 76%, 79%)
Eyebrows on dark sections
Stone
hsl(41, 25%, 73%)
Footer, weathered stone bands
Stone Deep
hsl(42, 19%, 58%)
Travertine depth
Sage
hsl(89, 14%, 59%)
Eyebrows on light sections
Olive
hsl(83, 18%, 36%)
Sacred geometry, deep accents
Black
hsl(0, 0%, 0%)
Dark bands, featured-in section
Gold Foil (Headlines)
Gold headline text (.rm-gold-foil) — background-clip: text
Gold Hairline Divider
Section dividers beneath eyebrows
Linen Fade (Hero Scrim)
Legibility scrim over hero imagery
Charcoal
hsl(240, 2%, 18%)
Primary background
Dark Background
hsl(240, 7%, 11%)
Deep sections, page backgrounds
Copper
hsl(28, 55%, 46%)
Primary brand accent, headlines, CTAs
Light Copper
hsl(28, 73%, 83%)
Soft accent, text highlights
Warm White
hsl(60, 14%, 95%)
Light text, prismatic gradient start
Teal Mist
hsl(174, 19%, 77%)
Prismatic gradient cool tone
White 90%
hsl(0, 0%, 100% / 0.9)
Body text on dark
White 40%
hsl(0, 0%, 100% / 0.4)
Muted labels, subtitles
Prismatic Gradient
Buttons, borders, dividers, premium UI elements
Copper Glow
Subtle copper overlays, card highlights
Dark Overlay
Section overlays on images
Fire Orange
hsl(25, 80%, 55%)
Primary fire accent, section headlines
Ember Red
hsl(15, 70%, 35%)
Deep ember tones, gradient ends
Ritual Gold
hsl(30, 55%, 50%)
Phase box accents, warm highlights
Flame Amber
hsl(25, 65%, 50%)
CTA buttons, emphasis
Ash Dark
hsl(24, 27%, 9%)
Deep fire section backgrounds
Smoke
hsl(12, 14%, 15%)
Fire ceremony card backgrounds
Fire Gradient
Fire-themed CTAs, ember divider icons
Arrow Gradient (Copper → Red)
Animated directional arrows
Ember Glow
Particle glows, ember effects
Font families, weights & usage guidelines
Weights: 300 (Light) · 400 (Regular) · 500 (Medium)
V2 brand headlines & eyebrows — wide letter-spacing (0.05–0.22em), gold foil or ink
Display / H1
Unlock Your Next Level
Section Title / H2
Why This Work Exists
Eyebrow
The Shift
Weights: 300 (Light) · 400 (Regular) · 500 (Medium) · 600 (Semibold)
V2 body copy, nav links and buttons — 1.15–1.25rem body, uppercase 0.14em for CTAs
Body / Lead
The conscious way to grow a business as evolved as the vision behind it.
Button / CTA
Apply Here
Weights: 400 (Regular)
Headlines, section titles, CTAs — always uppercase with wide letter-spacing (0.1–0.15em)
Display / H1
Brand Identity
Section Title / H2
Our Methodology
Button / CTA
Schedule a Consultation
Nav Link
How We Work
Weights: 300 (Light) · 400 (Regular) · 500 (Medium) · 600 (Semi-Bold) · 700 (Bold)
Body text, paragraphs, descriptions — standard casing, 14px mobile / 16px desktop
Body (Light 300)
We architect brand ecosystems that generate compound returns across every customer touchpoint.
Body (Regular 400)
Strategic clarity becomes the foundation for exponential market positioning.
Body (Medium 500)
Results-driven methodology backed by measurable growth metrics.
Body (Semi-Bold 600)
Premium positioning attracts premium clients.
Caption / Small
Featured In · Case Study · Testimonial