Executive Profile
Fractional CMO embedded inside complex organizations — not as a vendor, but as a strategic recalibration partner at the decision-making layer. 20+ years in direct response, neuromarketing, and revenue infrastructure. I don't optimize campaigns in isolation. I rebuild the foundation underneath them. My engagements are deep, selective, and built for founders and executive teams who are done patching — ready to reconstruct how their business grows.
Professional Experience
Founder & Fractional CMO
Revolutionary Marketing (RevMar) · 2004 – Present · Remote
Executive-level partnerships that reconstruct how a business grows — not retainers for deliverables.
Revenue Infrastructure & Launch Execution
Engineered 6- and 7-figure launch strategies resulting in significant revenue acceleration and market penetration across digital education, coaching, and wellness verticals.
Created repeatable, sustainable funnel and flywheel strategies yielding 50%+ improvement in conversion metrics.
Deliver consistent 20%+ revenue and lead growth through data-informed planning, audience intelligence, and behavioral segmentation.
Architected new product offerings generating $50,000+ twice annually per client, net of advertising investment.
Fractional CMO Embedded Partnership
CMO-level partner embedded inside complex organizations — attending leadership calls, directing internal teams, and functioning as a thinking partner to the founder at the executive layer.
Lead cross-functional alignment across product, content, ops, and paid media; deliver 90-day and 12-month executable marketing roadmaps.
Build organizational marketing structures: role clarity, delegation frameworks, KPI design, and performance systems that scale beyond founder capacity.
High-Converting Funnels, Flywheels & Customer Journeys
Architect and rebuild complete customer journey ecosystems — from first touchpoint through retention — using direct response principles, neuromarketing, and behavioral conversion strategy.
Managed $400K+ annual paid media budgets across Meta and Google; integrated attribution stacks and creative velocity frameworks optimized for algorithmic delivery.
Redesigned lead and sales funnels, increasing front-of-funnel conversion from 13% to 57% through offer restructuring, copy strategy, and UX optimization.
Build CRM-powered flywheel systems with behavioral segmentation, lead scoring, and personalization logic — replacing static funnels with responsive, compounding revenue journeys.
CEO & CMO — Embedded Executive
Luciella Media Group / Debra Silverman Astrology · Dec 2020 – Sep 2025 · Remote
Dual-role embedded executive during a critical growth phase — directing teams and making executive decisions alongside the founder.
Partnered with founder to navigate post-COVID organizational challenges, achieving 20% revenue increase through strategic repositioning and operational optimization.
Orchestrated comprehensive 7-figure biannual school launch strategies, generating significant industry recognition and sustainable revenue streams.
Managed $400,000+ annual ad spend with media buying team, maximizing ROI through rigorous performance analysis.
Redesigned lead and sales funnels, increasing front-of-funnel conversion from 13% to 57% and significantly improving ROAS.
COO & Marketing Director
Laura Hames Franklin, LLC · Sep 2013 – Sep 2016 · NYC & Remote
Dual operational and marketing leadership — managing business infrastructure while developing and executing growth strategy.
Managed business operations end-to-end while simultaneously directing digital marketing strategy — demonstrating the cross-functional fluency that defines my executive approach.
Implemented data-driven digital initiatives that expanded online presence and improved customer experience metrics across acquisition and retention.
Streamlined operational processes to increase productivity and efficiency across organization.
Selected Performance Outcomes
| Metric | Result | Context |
|---|---|---|
| Opt-in conversion rate | 13%→57% (+338%) | Funnel rebuild, paid acquisition |
| Client revenue growth | 20%+ YoY | Consistent across portfolio |
| Annual ad budget managed | $400,000+ | Multi-channel with attribution |
| New product revenue | $50K+ twice annually | Per client, net of ad spend |
| Launch strategy type | Seven-figure, biannual | Executed repeatedly |
| Team built & led | 20+ virtual professionals | Strategy, media, copy, ops |
Fractional CMO Engagement Model
My engagements operate at three levels simultaneously: strategic direction at the executive layer, operational execution through a trusted embedded team, and organizational development — building the internal capabilities that make the growth self-sustaining. This is a co-leadership model, not a consulting arrangement.
What the Engagement Delivers
CMO-level strategy and decision-making — weekly leadership calls, board-ready reporting, and real-time counsel on growth decisions as they happen.
Embedded team execution — dedicated marketing integrator and success manager operating inside your systems, your Slack, your tools.
Revenue infrastructure build — funnel and flywheel design, offer ecosystem, paid media management, and launch strategy executed in parallel.
High-converting customer journey design — behavioral segmentation, CRO, and personalization logic applied across every touchpoint in the growth engine.
Organizational readiness — role clarity, KPI frameworks, and capability-building so the growth is owned by your team, not dependent on mine.
What Clients Say About Working With Melinda
"She doesn't just build marketing strategy. She rebuilds the entire revenue foundation — and stays in the room until it holds."
— CEO, 8-Figure Online Education Brand
"The combination of direct response precision and strategic depth is rare. Melinda operates at the level of a full-time CMO while bringing the objectivity of a true external partner."
— Founder, Wellness Coaching Brand